Recognize the Fact of Android Endpoints

The BYO hypesters that I am exposed to tend to trend strongly toward all things Apple.

Earlier today, a ranking security leader saw a slide highlighting the history of iOS and OSx vulnerabilities and snapped something about the market speaking through Apple’s sales dominance… …as if Apple ‘owned’ our customer, prospect, and employee population.

This seems to happen a lot. I work for an overtly “global” financial services corporation. Leading technologists on staff promote Apple products as the solution to virtually any endpoint challenge (we currently do our business on tens of thousands of Windows endpoints running Windows applications…). The company that pays us is attempting to generate strategic expansion in Latin America and Asia…  We want and need to service people’s financial services needs where they are — meaning strong support for interactions via their mobile devices.  The mismatch is cringe-worthy.

How does this marketplace blind spot afflict so many people who otherwise are intelligent adults?  I really don’t know.  Maybe financial services professionals are becoming prisoners of their own cognitive traps?

MacRumors recently announced that “iOS and Android Capture Combined 98.4% Share of Smartphone Market.” The Apple portion of that global 2015 market share was 17.7% (down from 20.4% in 2014). Android-based mobile devices represented 80.7% of the 2015 market (up from 76.0% in 2015).

Year after year people around the world purchase more Android mobile devices than the competing Apple devices. In 2015 that amounted to more than 4.5 Android mobile devices purchased for every Apple iOS device sold.

Gartner (Feb 2016) reported:

Worldwide Smartphone Sales to End Users by OS in 4Q15 (in Thousands of Units)

           4Q15     4Q15 Market   4Q14      4Q14 Market
        Units Sold  Share %     Units Sold  Share %
Android 325,394     80.7        279,057     76.0
iOS      71,525     17.7         74,831     20.4
Windows   4,395      1.1         10,424      2.8
Blackberry  906      0.2          1,733      0.5
Others      887      0.2          1,286      0.4

 

Sure, the Android == ‘security hell’ meme has some good reasons for retaining its foothold in business culture. And sure, there are many more ‘ancient’ unpatched/underpatched Android devices compared to the iOS environment. There are attractive and repulsive characteristics of Android/iOS environments that we can argue about, but that avoids the fact that our employees, customers, and prospects buy and use more Android devices.  A lot more.  We will leave a lot of money on the table if we ignore that fact and build software & operations that are tightly-coupled with Apple mobile device products.

OK. I had to get that out of my system…

REFERENCES

“iOS and Android Capture Combined 98.4% Share of Smartphone Market.”
By Joe Rossignol, Feb. 18, 2016
http://www.macrumors.com/2016/02/18/ios-android-market-share-q4-15-gartner/

“iPhone lost market share to Android in every major market except one.”
Jim Edwards, Jan. 27, 2016
http://www.businessinsider.com/apple-ios-v-android-market-share-2016-1

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